“There’s a whole community of people on Twitter who call themselves trad,” Guy says.

The second type of online man who is interested in suits is interested in them for what they think they mean for men. In fact, what we think of today as the business suit was, Guy says, actually a worker’s garment first worn by Keir Hardie, the founder of the British Labour Party, as “he wanted to signal his allegiance to the working class by wearing a tweed suit.” Because prior to the 1900s, the “proper gentleman” would wear frock coats. For example, that traditional Western men’s dress only refers to clothes guys wore beginning at the turn of the 20th century. “To put together a successful outfit, you have to communicate something that’s culturally legible,” Guy explains. They consider suits to be a language rather than an artistic expression.

They read about the construction of suits. The first, per Derek Guy, an editor at Put This On, are like himself - “clothes mad.” They think about tailoring all day, every day. There are two different types of men online who are into suits.